We (Janne Martikainen and I) dived in to the snowboarding culture by consuming huge amounts of videos, magazine articles and documentaries about snowboarding. We also did extensive research and comparison between different competitive brands already on the market. We agreed upon four key expressions to focus our work around. Performance, mind over matter, individuality and dream big. The document was built around these four statements with inspirational material to show how they would transition in to physical products. The manual also includes a graphical presentation guidelines and part of the project was to present the final result on a poster.
While looking in to snowboarding and the culture it became obvious that a big part of snowboarding is personal style and documentation of your adventures. It might be just a picture of a beautiful day in the slope or a video showing your skill and riding style. Creativity and snowboarding goes together. So can you create a product that somehow enhances that experience or give you access to more ways of expressing yourself? The focus became the hands of the snowboard rider. A pair of gloves would make sense considering the environment. It’s also part of the body that move quite a lot when it comes to riding snowboards (balance, grabbing the board etc.) and a good display for some kind of feedback.
Regular gloves + LED’s makes a pair of gloves that are warm in the winter time and enables video tracking. Infrared LED’s that give you the possibility to track the hand positions through software. The idea is to put focus on the riders hands. Just by light effects or additional video effects through a nike provided software and effects library. Effects that can be overlaid on videotaped material based on ir-diod tracking by the camera.